Design guru/ entrepreneur Scott Morrison launched his third jean line, 3X1, in 2001. Named after the standard weaving construction most common for selvidge denim, 3X1 also alludes to Morrison's third jean concept following Paper Denim & Cloth in 1999 and Earnest Sewn in 2004. Fabrication of the best denim from world renowned mills is at the core of 3X1. These are the finest jeans ever made. Exceptional fit and fabric make these a Campagna favorite.